A guitar is never
just a guitar.
It is the room it was built in. The hands that kept reaching for it. The two a.m. it refused to let go of. Most gear films never find that. We make the ones that do.
The ProblemEvery gear film looks the same.
Bright lights. A spec sheet read aloud. A man calling a beautiful instrument "this thing" a dozen times. You have seen it. So has every player you are trying to reach — and they stopped watching a long time ago.
A guitar deserves better than a demo. So does the brand standing behind it.
What This IsCinematic films, on subscription.
One flat monthly fee. One film in production at a time. No agency, no day rates, no contracts to escape from. Brief it in a sentence and a film comes back — shot, scored, graded, and cut for everywhere you need it to live.
Pause when the work slows. Pick it up when it doesn't.
Three steps. No meetings unless you ask for one.
A guitar. A launch. A feeling.
A paragraph is enough. Tell us what the instrument is, and what you want a player to feel when the film ends.
Story first, always.
Shot on cinema glass. Scored with an original piece, not a stock loop. Graded by hand. Roughly ten working days, start to screen.
One film, cut for every room.
The hero edit, plus vertical cuts for the feed and the shop wall. Delivered finished. Yours to keep, for good.
The WorkTwo ways to be seen.
One puts the film on your channels. One puts it in front of ours.
Your film, premiered on Soul String.
The same cinematic craft — but it debuts on the Soul String channel, in front of the audience that already trusts the work. You get the reach, and you keep the film. A handful a year. Chosen, not queued.
- A long-form film, twelve to twenty minutes
- Premiered to the Soul String audience
- Channel, Shorts, and social push behind it
- The finished film, yours to keep
- One cinematic short a month, up to three minutes
- Three vertical cuts for social
- One production at a time
- Pause or cancel anytime
- One long-form film a month, up to eight minutes
- Hero edit plus five social cuts
- A pack of cinematic stills for press and web
- Priority in the queue
- Everything in The Feature
- A quarterly flagship, documentary-grade, up to twenty minutes
- Standing creative direction
- First call on the calendar
Not ready for the year? The Pilot — one film, £1,950, no subscription. The honest way to find out if this is for you.
Built for the people who make guitars matter.
The luthier whose work deserves to be seen the way it was made. The gear brand tired of sounding like every other gear brand. The shop, the pedal builder, the launch with one shot at a first impression.
If the guitar means something to you, the film should too.